Years ago, searching for the right cruise and confirming reservation would require a series of phone calls before knowing which cruise lines had which sailings available. Not to mention the different types of cruises available or numerous choices in ships and cabin categories. Today’s cruise booking software makes it easy for just about anyone to research and book their cruise vacation online. Cruise line websites may provide customers the ability to research and book their cruise vacations 24 hours a day, 7 days a week, but are consumers getting the best deal? With so many suppliers offering so many different deals, keeping track of price adjustments and special promotional offers can be overwhelming for many customers and a full time job for many travel agencies.
Travel Agents have always been a great resource to sort through the different options and select the right cruise for their customers. Quite often, a travel agent will have access to special deals with cruise lines and they can often ensure V.I.P. treatment when you get onboard. Their help and expertise can certainly can make your trip easier to plan as well as more enjoyable overall.
However with the increasing popularity of the Internet and improvement in technology, many consumers now prefer to research and book their cruise vacations online. This allows them to research and book a cruise when they want from the comfort of their own home. However, there are so many websites that offer cruise vacations and with such a variety of cruise booking software to choose from today, many are just not sure where to go. While technology has made it easier for consumers to book directly with cruise lines, many consumers are missing out on the benefits and perks that using a travel agent can bring. Savvy travel agents recognized the value of combining their expertise with the ease of internet bookings and jumped into the world of online booking engines years ago.
Today’s travel agent software makes adding a cruise booking engine to an agency’s website easy. Many include a vast amount cruise line, cruise ship and cabin descriptions linked to media files & rich content such as cabin photos, ship images and deck plans to assist in the shopping process. Consumers can go online and view pictures of a particular ship including sample guest cabins, shipboard restaurants and gyms. In some cases they can quickly view where a specific cabin is located on the ship and determine whether it is in the right location.
The cruise booking software available today makes it easy for any size agency to compete with the largest online players. Many cruise booking engines are easily customizable to match an agency’s brand identity and provide the features and tools to manage business online.
Online travel booking solutions lead to more profits, but only after careful planning and successful implementation. Launching an online cruise booking engine alone will not guarantee you receive cruise bookings from your own website, you’ll need to also implement a solid online business strategy.