With the Holiday shopping season here, it’s impossible to ignore the messages constantly bombarding us with offers of deep discounts and special promotions. With so many special offers and discounts available online today, it can be difficult for any size business to keep up and compete. Consumers expect to receive the best value possible for their money and nothing can drive traffic to your website more than an exclusive, targeted online promotion or sale. Today’s online travel business needs the flexibility to define Business Rules that target promotions to any number of specific parameters in order to succeed.
Can your Travel Booking Engine properly handle special sale events like Happy Hour Specials, Early Booking Bonuses or a Last Minute Sale? How about a Black Friday Sale or a Cyber Monday Special? Since these types of Sale events occur on a specific day or time, flexibility in timing promotions and special sales for exactly when you want to extend the offer can be crucial to the success of a promotion.
The world of online commerce continues to evolve rapidly and your online travel booking needs to keep pace or your business will be left behind. Many of today’s Travel Booking Solutions come with the basic Revenue Management Tools that allow for the product price to be adjusted up or down by Supplier for example, but is this enough considering today’s “ Sale Crazy World”? Travel Booking Solutions also need the ability to easily adjust a product’s selling price and value add offers based on the specific day or time of day that a booking is made. Offers can even vary based on a specific set of travel dates, the travel supplier used, the number of days before departure or even the passenger’s age. What about offering a lower price on your website to drive consumers to this cost effective channel to research and make their bookings? Or perhaps you want to charge a service fee when clients use an agent in a call center? An advanced online Travel Booking Engine will allow for you to make price adjustments and extend special offers that target a specific sales channel such as B2B or B2C.
Managing all these criteria with your online booking solution can be complicated unless your application has an advanced Rules Engine to help you quickly and easily manage all these parameters in a single place.
Even parameters like length of trip, origin city and class of service used can impact the price a customer pays and your online travel solution should allow you to define, manage and enforce these Rules quickly and easily. A little time researching and understanding the extent that a Travel Booking Engine can accommodate these different types of business rules can save a travel business an enormous amount of time when it comes to managing it’s online business and can actually help increase sales in the process.
So the time you spend doing a little research to find the right booking engine for your business can save you time and money in the long run and provide you the ability to quickly and easily offer your best deals when, where and to who you want.