Today’s Booking Engine needs to do More Than Just Sell Airline Tickets


The online air booking engine was originally designed to automate processes, increase revenues and reduce time and effort required to research and book an airline reservation. These applications have evolved significantly over the years and whether your clients are looking to book an airline ticket, a hotel room or even that perfect cruise vacation, today’s online reservation engine can help serve all of their travel needs.

Many online reservation engines have kept pace with the multiple ways that consumers research and book travel today. Some hosted applications utilize responsive technology to provide greater support of various mobile and tablet screen sizes so customers can easily view and navigate through the booking process regardless of what device they are using. While others provide the capability for a client’s to host all User interfaces on their own server while using the booking engine for business logic and live pricing, availability & booking.

Whether your customers prefer to book their air arrangements directly with a travel agent (B2B) -or- they prefer to shop and book online (B2C), you’ll want an online booking engine that provides the ability to service them easily via multiple selling channels using a single application.

The right air booking engine can provide the revenue management tools you’ll need to manage your business, including the ability to mark up or mark down a product’s selling price by airline, itinerary, class of service, dates and more. Some air booking engines even have the ability to simultaneously search multiple content sources for the best price and provide live access to airline content to be sure the most up to date availability and pricing is used.

Whether your customer is travelling for business or pleasure, one of the most important parts of their travel arrangements can be hotel accommodations. This is an area that working with a travel agent can really pay off since many agents know the different hotel properties, have access to special deals and in many cases can get you that VIP treatment that will make your stay more enjoyable. Many of today’s travel agency websites include a hotel booking engine option. This allows customers to take advantage of all the benefits that booking with a travel agent combined with the ease and accessibility of a using an online booking engine.

Booking with a travel agent may be the key to getting a special rate on a hotel room, a possible room upgrade or that special V.I.P. treatment during your stay. The right hotel booking engine can help your travel agency automate processes and reduce time or effort required to complete a hotel booking. Many are designed with the capability to search rates and availability at multiple properties in a given location and even include hotel images and descriptions to help decide which best hotel for a specific traveller.

Today’s online travel booking engines allow any size travel agent to compete with the largest online travel agency while providing the personalized service that booking with an individual travel agent can provide. With so many options finding the right online booking engine can be a critical decision that determines the success of your online business. Finding the right technology company to partner with can be even more important.

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