A hotel booking engine should reduce the time and effort required to complete a hotel reservation by automating the shopping and booking process for your customers while it increases your overall sales revenue. There are countless online booking engines in the market today accessing different content sources with varying degrees of features and functionality.
To take advantage of all the different distribution channels efficiently, hotel booking software needs to have Business to Business (B2B), Business to Consumer (B2C) and Business to Business to Consumer (B2B2C) capabilities. Applications should use responsive technology that automatically adjusts the screen display to fit the type of device being used in today’s mobile world. For those looking to expand their reach through an affiliate & distribution network, there are online booking engines available that allow you to quickly add affiliate Users and websites with the ability to easily customize the look and feel of the booking engine for each. Basic functionality should include the ability to shop, book and manage hotel reservations online with full payment capability and support of cancellation policies.
To protect your brand identity, your online hotel booking engine should provide you the ability to customize the headers, footers and style sheets to provide a seamless online experience for your customers. Some solutions may even offer complete private label versions where business owners can control the complete layout to meet the specific requirements of their business.
There are hotels everywhere and with so many different options to choose from in any location, searching for the right hotel to match a client’s specific needs can be overwhelming at times. Hotel images and detailed descriptions integrated right within the pricing and availability display can help provide the information needed to make the best selection much quicker. Good hotel booking software will include links to media files & rich content to assist both agents and customers with selecting the right hotel property and room type during the research, shopping and booking process.
Multiple language and multiple currency capability are two obvious features required of a hotel booking engine when expanding into new markets. Many international markets can also bring unique requirements and local supplier constraints, so it is important to work with an experienced technology partner ready to address these challenges. In some markets, you’ll need a product that has been “localized” to meet that specific market’s unique requirements as well as integration with local content sources.
The technology you use should be “state of the art” and deliver flexible & fully scalable applications that will allow your business to easily grow and expand into new markets while maintaining your own unique brand identity. Whether you need a simple “out of the box” online hotel booking solution or fully customized hotel booking software, a little research upfront will save you a lot of time and expense in the long term. Finding the right online booking solution can be an important decision for your travel business and finding the right technology partner can be a critical the first step to ensure success.