Booking your client’s hotel reservation along with their airline ticket will help diversify the type of products you offer and capture more of the travel dollars spent by your customers. But the number of applications and methods to book a hotel room can be so overwhelming that some travel agents shy away from offering this potentially lucrative travel component.
While many of the hotel booking engines in the market today appear to be the same, there can be vast differences in everything from price to the accuracy of the information provided. Just like one business may be different from another, the same can be said for a hotel booking engine. When evaluating any travel booking software, you need to consider whether it provides the flexibility and tools your business needs to succeed in today’s competitive travel marketplace. Any travel business needs to right tools and strategy to beat the competition and including hotels in your product portfolio should be part of your overall strategy.
Some initial research should help you identify a flexible & fully scalable application that can easily grow with your business while maintaining your unique brand identity. And don’t forget about today’s mobile consumer who shop and purchase just about anything using their handheld device. Be sure to look for an application that uses responsive technology so the user screens will automatically adjust to fit the type of device your customers prefer to use.
Your hotel booking engine needs to provide both “business to business” (B2B) as well as “business to consumer” (B2C) interfaces. You may even want to consider an application that allows you to extend your reach to affiliate agency websites via a “business to business to consumer” (B2B2C) interface. Make sure the booking engine can extend the reach of your business the way you require.
Your online booking engine should help you increase your revenues, gain new customers and expand your business into new markets. It should include links to media files & rich content to assist both agents and consumers with selecting the right hotel property during the shopping process. Pictures of the hotel public areas and sample guest rooms along with detailed descriptions of Hotel amenities can really help locate the right hotel.
The application you choose should be a flexible & fully scalable application that easily grows with your business while maintaining your unique brand identity. You’ll want an application with easy to use administrative tools that allow you to quickly define business rules to adjust a product’s selling price or include value add offers.
Adding hotels to your online booking engine can result in operational efficiency and increased revenues for your business while helping you gain new customers and expand your business into new markets. Your online booking solution needs to be a flexible & fully scalable application that allows your business to easily grow while protecting your own brand identity.
Finding an online travel booking engine with the right combination of features and flexibility can be critical to the success of any travel business. Finding the right technology partner to work with is an important first step.