There are so many online travel technology solutions available in the market today offering so many different product options that finding the right one for your business can often be overwhelming for many. Of course you’ll want to find a solution that accesses the content you are looking with the administrative tools you’ll need to adjust a products selling price or offer a special promotion. Most of the online travel booking engines in the market today come with these basics which can be enough to get you online. But is simply getting your business online enough in today’s crowded marketplace?
A handful of large Online Travel Agencies (OTAs) control a significant portion of the mass market where price is a main driver. These online conglomerates have amassed such “buying power” with travel suppliers that they are able to secure the lowest prices available at the highest commission rates, making them difficult to compete with on price alone. Many have made significant investment in technology and infrastructure to improve their efficiency which has secured their competitive advantage even more.
But there is hope for those looking to compete online with these giants, it’s just a matter of doing your research, developing your strategy and implementing your plan. Quite often, online sales are a driving force behind a company’s decision to change technology. Online sales can save a business both time and money making it the most cost effective method to serve today’s consumer. The innovative travel technology solutions available today allows technology providers to design and develop flexible & fully scalable applications that can easily grow with your business. Many can even provide the ability for you to customize the application templates to maintain your company’s own unique branding. And to serve today’s growing number of consumers who use their mobile device to purchase travel products as well as those that switch between devices during the research and booking process, many are choosing applications that use responsive technology that can automatically adjust the screen layout based on the type of device being used.
Experience has shown that some of the best travel technology solutions are the result of collaboration. Software Developers, Suppliers and Travel Agents all provide valuable input on how to design and develop the ultimate online travel booking engine. Each of these participants in the sales process play an important role and any technology should consider the individual needs of each. This type of collaborative effort can help ensure an online solution that automates processes and increases revenues while it reduces the time and effort required to complete a transaction.
Input and feedback from Suppliers as well as Travel Agents ensures that the technology connecting them meets each of their individual needs as well as identify areas for process improvement more efficiently. For example, Easy to Use applications designed by a specialized team working with travel agent users are able to deliver an online booking engine that reduces the amount of time required to train agents and gets them selling faster. Finding a technology solution with the right combination of options for your business can be critical and the key to the success of your online travel business. Finding a technology partner that uses a collaborative approach can be just as important.