It’s no secret that today’s consumer uses their smart phone for just about everything and it’s estimated that within the next two years there will be over 8 billion handheld, mobile ready devices in use globally. The availability of mobile applications has undoubtedly helped transform the frequency and manner these devices are used. The variety of different mobile ready technology, app stores and high speed internet connections available today have only helped increase consumer use of mobile devices. Whether making their own travel arrangements or purchasing groceries, it seems like consumers can and do buy just about anything online today.
The move to mobile by consumers is forcing many companies to consider a mobile strategy for their business while maintaining their traditional brick & mortar operation and online business via their website. However, there are different ways to approach developing a mobile web presence to consider. Some choose to use responsive technology when designing their mobile booking engine, while others may decide to use a dedicated Mobile App for their business.
There are several factors to consider when evaluating whether to use mobile ready responsive technology verses a dedicated mobile App. Websites are often designed to be used on large screens that are found on laptop computers and many do not consider how the application will appear to a consumer using a mobile device. Traditional website applications can be difficult to read or navigate through and requiring a consumer to zoom in or resize their screen to use the application. One solution for companies looking for a mobile booking engine is a mobile ready website connected to an online booking engine that is built using innovative responsive technology that automatically adjusts the screen size and layout to fit the type of device being used.
Dedicated mobile Apps are also becoming more popular, allowing an application to be accessed by any device with a web browser. The benefits of a dedicated mobile App can be more than just combining the power and versatility of an online booking engine with the ease and accessibility of a handheld device.
Some of the advantages of using Responsive technology when designing your website include a single application built to run across all devices, regardless of screen size. This can reduce maintenance costs by avoiding the need to maintain several versions of an application while providing a better user experience for your customers. For instance, destination maps may be a critical tool when using a hotel booking engine to research and book a hotel room. These destination map applications are usually image heavy and may require zooming in or resizing the screen. This is another good example of why you should consider a hotel booking engine that built using innovative responsive technology.
To create the best user experience possible, you need to consider that today’s consumer may start researching their travel arrangements using a handheld device but complete their purchase online using a tablet or laptop. Differences in these two approaches provide each with inherent advantages as well as disadvantages. The key to success is finding a technology partner with the solutions that best fit your business.