The population born between the early 1980s and 1990s, referred to as the millennial generation, now represent a significant percentage of leisure travelers. This generation grew up in a digital world and use their mobile devices for just about everything. They prefer to spend most of their discretionary dollars on experiences as oppose to owning material products. They search for relevant information on social media while researching options and look for customized, memorable experiences which they are willing to pay for. The emergence of home-sharing and new formats of hospitality have added a new dimension to the way this generation travels. These are all factors that Suppliers are considering when evaluating ways to attract today’s consumer to their hotel and something to consider when choosing a hotel booking engine for your business.
The hotel industry has undergone a transformation as iconic brands and new trendy boutique hotels try and compete for today’s traveler. Hotel properties have been upgrading their guest experience to meet this demand with contemporary room designs, new public spaces and modern amenities. Just about every aspect of a hotel property is being scrutinized today, whether that be the colors used, the lighting or just overall aesthetics. New technology is being deployed to address the entire guest experience including the research, reservation and check-in processes as well as intuitive in-room technology and post stay follow up.
And hotels are not the only place technology is constantly being upgraded to serve today’s traveler. To serve the growing number of consumers using their mobile device to purchase travel products today, many sellers of travel are building mobile ready booking engines. So, no matter what type of device a customer uses to access a travel website, applications are available that can automatically adjust the screen size and layout to fit the type of device being used. The internet has become such a valuable and convenient resource to research just about anything and travel is no exception. Recent trends indicate that many travelers start their research using their mobile device, so having a mobile ready hotel booking engine can be critical.
Establishing a connection with the consumer and being part of their entire experiential journey can ensure alternative options don’t build an emotional connection with them better. Make sure your hotel booking engine has the information and tools they’ll need during the research and shopping process. Have detailed descriptions of the hotel along with pictures and information like nearby attractions, access to public transportation and restaurants. Travel businesses have been quick to learn that moving sales to E-commerce saves them time and money. An online booking engine is typically the most cost-effective way to serve customers today and the innovative technology available helps software solution providers design and develop flexible & fully scalable applications that easily grow with any size business. Some even provide the ability to customize the application to maintain a company’s own unique brand identity.
Finding a hotel booking engine with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.