Hotels Transform To Capture Millennial Travelers

Hotels Transform To Capture Millennial Travelers

The population born between the early 1980s and 1990s, referred to as the millennial generation, now represent a significant percentage of leisure travelers. This generation grew up in a digital world and use their mobile devices for just about everything. They prefer to spend most of their discretionary dollars on experiences as oppose to owning material products. They search for relevant information on social media while researching options and look for customized, memorable experiences which they are willing to pay for. The emergence of home-sharing and new formats of hospitality have added a new dimension to the way this generation travels. These are all factors that Suppliers are considering when evaluating ways to attract today’s consumer to their hotel and something to consider when choosing a hotel booking engine for your business.

The hotel industry has undergone a transformation as iconic brands and new trendy boutique hotels try and compete for today’s traveler. Hotel properties have been upgrading their guest experience to meet this demand with contemporary room designs, new public spaces and modern amenities. Just about every aspect of a hotel property is being scrutinized today, whether that be the colors used, the lighting or just overall aesthetics. New technology is being deployed to address the entire guest experience including the research, reservation and check-in processes as well as intuitive in-room technology and post stay follow up.

And hotels are not the only place technology is constantly being upgraded to serve today’s traveler. To serve the growing number of consumers using their mobile device to purchase travel products today, many sellers of travel are building mobile ready booking engines. So, no matter what type of device a customer uses to access a travel website, applications are available that can automatically adjust the screen size and layout to fit the type of device being used. The internet has become such a valuable and convenient resource to research just about anything and travel is no exception. Recent trends indicate that many travelers start their research using their mobile device, so having a mobile ready hotel booking engine can be critical.

Establishing a connection with the consumer and being part of their entire experiential journey can ensure alternative options don’t build an emotional connection with them better. Make sure your hotel booking engine has the information and tools they’ll need during the research and shopping process. Have detailed descriptions of the hotel along with pictures and information like nearby attractions, access to public transportation and restaurants. Travel businesses have been quick to learn that moving sales to E-commerce saves them time and money. An online booking engine is typically the most cost-effective way to serve customers today and the innovative technology available helps software solution providers design and develop flexible & fully scalable applications that easily grow with any size business. Some even provide the ability to customize the application to maintain a company’s own unique brand identity.

Finding a hotel booking engine with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.

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Hotel Reservation Software Can Increase Sales

Hotel Reservation Software Can Increase Sales

The internet has changed the way the hotels are researched and booked today. But there are so many hotel options available on the market that it can be overwhelming for many consumers. This is why finding a professional travel agent can be an important first step. Travel agents are a great resource to help consumers research options and can find the best deal possible. Customers who use a travel agent often get the best deals and VIP treatment upon arrival. Travel Agents are experts in the industry and many have negotiated special deals and amenities for their clients. Many have launched their own online booking solutions that allow their customers to research and book travel when and where they want while still enjoying the benefits of using a travel agent.

The Hotel reservation software a travel agency chooses should be easy to use and provide Users the functionality they need to research and book the hotel property they are looking for. The ability to narrow the Search to a specific neighborhood within a city near a specific point of interest may be important for some Users. The ability to find a hotel that has a restaurant or banquet facilities may be key for those planning an event. The ability to sort a search for hotel rooms by a particular star rating or the average nightly rate can speed up the process dramatically. Easily finding a hotel property that includes the specific amenities such as free internet or perhaps concierge service may be important for others. Hotels offer varying levels of comfort and service, so matching a client with the right hotel is important.

Today’s hotel booking engines can access information to research which particular hotel meets an individual customer’s specific needs with just a few clicks of a mouse. Search for a hotel room by a specific neighborhood within a larger city, by price range and even star rating. Recent industry consolidation has many travel agents forming alliances, so the ability to extend their hotel reservation software to affiliated agencies quickly and easily is key for many. The ability to easily expand the access of an online booking engine to affiliated agencies while maintaining their brand identity can be crucial to the success of launching an online booking engine for some.

The hotel reservation software products available in the market today include links to media files & rich content to assist with selecting the right hotel property during the research, shopping and booking process. Some applications even use innovative responsive technology that automatically adjusts the screen display layout based on the type of device being used to access the booking engine. Dynamic Packaging modules are designed to allow agents and consumers to package hotels with other travel products like airline tickets and cruise vacations. Dynamic packaging allows the user to create their own unique travel itinerary.

Finding hotel reservation software with the right combination of options for your business can be a critical decision for your business. Finding a technology partner that will help you reach today’s mobile consumer with tools to automate your travel business can be just as important.

 

Hotels Bookings Provide Better Service While Increasing Revenues

Hotels Bookings Provide Better Service While Increasing Revenues

Have you ever considered if you are assisting your clients with their complete travel arrangements? If you are providing your client an airline reservation and ticket for a quick business trip or a week’s long vacation, chances are they may need a place to stay as well. But many travel agents overlook this component of a trip and focus on the airline ticket or cruise vacation. But including a hotel with either of these can help improve the overall service a travel agency provides it’s customers while increasing overall revenues. So, access to a hotel reservation software is something you will want to be sure and consider when evaluating online booking engine options for your travel business.

First make sure the can the application be customized to match the “look and feel” of your company’s branding. You need to consider that your website and online booking engine are your company’s presence in today’s crowded online marketplace. The platform you choose needs to match your company’s branding and have the capability to provide all the unique offers that help make your business stand out from the competition.

Check to see if you are serving your customers via the channels they prefer to use. For today’s “on the go” consumer, mobile ready hotel reservation software may be an option you want to include. Research has shown that many consumers use different devices as they shop and eventually purchase products online. Some start their initial research using their handheld device for example, but switch to their Laptop to finalize and complete the purchase. Others may choose to use their handheld device exclusively. Either way, the hotel booking engine you choose for your business needs to be mobile ready to serve today’s online consumer on the device they choose.

Make sure the hotel reservation software you choose has kept pace with the latest developments in technology and allows you to easily expand your business. A good hotel booking engine will include links to media files & rich content to assist both travel agents and consumers with selecting the right hotel property during the shopping process. You should be able to easily search for a hotel property by location, including by neighborhood or proximity to points of interest. The booking engine should provide you with information like availability of WiFi access and nearby points of interest as well as availability of services and amenities onsite. Having access to recent pictures of a particular hotel combined with a wealth of information about the property can be invaluable when deciding on the right hotel.

And with If you plan to participate in the Global Marketplace, you’ll need a hotel booking engine that can easily handle multiple currencies as well as multiple languages. Look for “state of the art” applications that are flexible & fully scalable and will easily grow with your business.

Identifying hotel reservation software with right combination of content and product features for your hotel booking engine can be a critical decision for your travel business, finding the right technology partner can be just as important.

 

Hotel Reservation Software Helps Complete Your Offer

Hotel Reservation Software Helps Complete Your Offer

Whether your travel agency concentrates on selling airline tickets or it focusses mainly on selling cruises and vacation packages, chances are there is an opportunity to include a hotel booking along with your customer’s travel plans. While many travel agents gave up selling hotel accommodations due to challenges they experienced tracking hotel bookings and collecting commissions, the process has improved in recent years. Adding a hotel booking to your customers travel itinerary is easy to do and gives you the opportunity to assist with more of your customers travel needs. So you will want to consider adding a hotel reservation software component to your travel booking engine.

There are several approaches your business can take to include hotel bookings as part of your overall offering. An easy to use standalone hotel booking engine can be an excellent tool for agents or consumers to research and confirm hotel reservations. A custom packaging booking engine will allow you to create your own pre-packaged offers for your customers that includes not only their Air arrangements, but their hotel accommodations, transfers and even cruise vacations as well. For those looking to create their own packages, dynamic packaging solutions allow both agents and consumers to package and price cruises, flights, hotels and other travel products in real time. How you decide to integrate hotel accommodations into your offering depends on your individual business and customer needs.

And no matter if your customers prefer to book online, by telephone or by visiting your agency in person, look for hotel reservation software that is ready to serve customers how and when they decide. Applications should be developed using mobile ready technology so that consumers can access them using the variety of different devices today’s mobile consumer uses to research and book their travel arrangements. Your online booking engine needs to access the content your clients are looking for at a competitive price, so make sure the hotel reservation software you can access the right content.

Choosing the right hotel for a particular trip can be tricky depending upon a customer’s specific needs. For those looking to stay in a particular area of a city or near a specific point of interest, hotel reservation software with geo-coding to help customers and agents quickly find the right location can prove to be a valuable and timesaving tool. Your travel booking solution should include the ability to pre-define business rules and easily adjust a product’s selling price or offer targeted promotions to your customers. Online hotel booking solutions need to include detailed product descriptions and rich content linked to media files that can assist agents as well as consumers throughout the research, shopping and booking process. And for those planning to expand into new markets, consider a solution that can handle multiple languages and currencies.

Finding a hotel booking engine with the right combination of options for your business can be a critical decision. Finding a technology partner with solutions that will help you reach your customers when, where and how they shop for travel can be just as important.

Streamline the Hotel Reservation Procedure with Hotel Booking Engine

Streamline The Hotel Reservation with Hotel Booking Engine

The internet has changed the way the travel industry conducts business and the way hotel accommodations are researched and booked today is no exception. The hotel industry was quick to embrace the online marketplace by shifting their business online. They experienced some early success, but not without some challenges along the way. At first it seemed like the only way some hotels could compete online was by price. Initially “online bookings” typically represented a discounted price as a result with some hoteliers using online retailers to dump unused inventory at significantly reduced prices. While some of this deep discounting still occurs, many have been able to reverse this trend and regain some price control with the use of a state of the art hotel booking engine.

Hotel companies have made a significant investment in providing access to media files & rich content to assist with selecting the right hotel property during the shopping process. Today’s consumer can go online and view photographs of actual hotel rooms as well as public areas and learn about things like the different amenities available.

Travel agents remain a great resource to help consumers research their options and can often find the best deal possible and ensure their client’s get treated like a VIP upon arrival. They are experts in the industry and many have negotiated special deals and amenities for their clients. Many have launched their own online booking solutions with a hotel booking engine that allows you to research and book your hotel accommodations when and where you want while still enjoying the benefits of using a travel agent.

Hotel reservation software should be easy to use and provide Users the functionality they are looking for. The ability to narrow the Search to a specific neighborhood within a city near a specific point of interest may be important for some. Easily finding the property that includes the specific amenities a client may be looking for such as free internet or perhaps concierge service may be important for others. The ability to find a hotel that has a restaurant or banquet facilities may be key for those planning an event. Hotels offer varying levels of comfort and service, so matching a client with the right hotel is also important. The ability for your hotel booking engine to sort a search for hotel rooms by a particular star rating or the average nightly rate can speed up the process dramatically.

With just a few clicks of a mouse, today’s consumer can access the information needed to research which particular hotel best meets their individual needs. They can search for a hotel room by a specific neighborhood within a larger city or by price range and even star rating. There is even a way to research whether a hotel property has free internet, a restaurant or SPA services. Some applications go as far as using innovative responsive technology that automatically adjusts the screen display layout based on the type of device being used to access the booking engine.

So not matter what size an online travel business is, finding the right hotel booking engine for your business is important. Finding the right technology partner may be even more important.

Online Booking Engines Need To Be Mobile Ready

Online Booking Engines Need To Be Mobile Ready

It’s no secret that today’s consumer uses their smart phone for just about everything and it’s estimated that within the next two years there will be over 8 billion handheld, mobile ready devices in use globally. The availability of mobile applications has undoubtedly helped transform the frequency and manner these devices are used. The variety of different mobile ready technology, app stores and high speed internet connections available today have only helped increase consumer use of mobile devices. Whether making their own travel arrangements or purchasing groceries, it seems like consumers can and do buy just about anything online today.

The move to mobile by consumers is forcing many companies to consider a mobile strategy for their business while maintaining their traditional brick & mortar operation and online business via their website. However, there are different ways to approach developing a mobile web presence to consider. Some choose to use responsive technology when designing their mobile booking engine, while others may decide to use a dedicated Mobile App for their business.

There are several factors to consider when evaluating whether to use mobile ready responsive technology verses a dedicated mobile App. Websites are often designed to be used on large screens that are found on laptop computers and many do not consider how the application will appear to a consumer using a mobile device. Traditional website applications can be difficult to read or navigate through and requiring a consumer to zoom in or resize their screen to use the application. One solution for companies looking for a mobile booking engine is a mobile ready website connected to an online booking engine that is built using innovative responsive technology that automatically adjusts the screen size and layout to fit the type of device being used.

Dedicated mobile Apps are also becoming more popular, allowing an application to be accessed by any device with a web browser. The benefits of a dedicated mobile App can be more than just combining the power and versatility of an online booking engine with the ease and accessibility of a handheld device.

Some of the advantages of using Responsive technology when designing your website include a single application built to run across all devices, regardless of screen size. This can reduce maintenance costs by avoiding the need to maintain several versions of an application while providing a better user experience for your customers. For instance, destination maps may be a critical tool when using a hotel booking engine to research and book a hotel room. These destination map applications are usually image heavy and may require zooming in or resizing the screen. This is another good example of why you should consider a hotel booking engine that built using innovative responsive technology.

To create the best user experience possible, you need to consider that today’s consumer may start researching their travel arrangements using a handheld device but complete their purchase online using a tablet or laptop. Differences in these two approaches provide each with inherent advantages as well as disadvantages. The key to success is finding a technology partner with the solutions that best fit your business.

Drive Hotel Booking Through Innovation

Drive Hotel Booking Through Innovation

Travel Technology providers were one of the pioneers in online commerce and a critical factor to the success of today’s online travel business worldwide. The most innovative and comprehensive online travel solutions available in the market today evolved through years of collaboration with travel agents and travel suppliers. Engaging all of the parties involved in the selling process during an application’s design phase and using innovative, state of the art technology are key when developing the best online booking solutions.

For example, a hotel reservation system should be designed to automate processes and reduce time and effort required to research and complete a hotel booking. It should provide live, up to date pricing and availability using live connections where ever possible. And with so many hotel options available, both travel agents and consumers appreciate solutions that include links to media files & rich content to them assist with selecting the right hotel property during the shopping process. The ability to search for a hotel by geographic area and points of interest will help narrow the search and ensure they are where they need to be. Having easy access to hotel amenities included such as complimentary breakfast or WiFi access can be key factors when choosing a hotel property. Room size and bedding options available may be an important consideration when making arrangements for more than one traveler.

And in today’s mobile world, a hotel booking engine needs to be mobile ready. Look for applications that use innovative responsive technology that automatically adjusts the screen display layout based on the type of device being used. Expand your sales network with features that allow you to quickly add affiliate Users or websites and the ability to easily customize the look and feel for each including headers, footers, style sheets, email addresses & company name. Access to local content as well as multi language and multi currency capability are additional factors to consider if you plan to expand your business into ethnic or international markets.

The hotel reservation system you use needs to allow you to manage your online hotel bookings with full payment capability and support of cancelation policies. It should have the content your customers are looking for at a competitive price. Look a booking engine with easy to use administrative features such as Profile Management and Preferences Management that provide you the ability to turn on/off these features yourself as oppose to paying someone to do it for you.

Reporting capabilities to track your business are also critical features to look for when shopping for a hotel booking engine. Booking statistics are important tools when measuring your business compared to previous periods, but quick and easy access to information like search statistics and “Look to Book” ratios can help you identify trends and potential issues before it’s too late to make adjustments or change course.

The hotel reservation system you choose should be fast, responsive and provide the relevant content your customers are looking for while driving efficiencies through innovation. It’s just a matter of finding the right technology partner to make this happen.