Mobile Clients Require A Mobile Booking Engine

Mobile Clients Require A Mobile Booking Engine

Do you remember the days before mobile phones and handheld devices became part of everyday life? One can almost wonder how anyone survived without them. But like most innovations, they quickly became part of our everyday life and eventually the innovative became the norm. Take a good look around you right now and you’ll probably see someone looking at their smartphone, checking their email, social media page or sending a text. Today’s mobile devices have become an integral part of our culture and the use of handheld devices is now much higher than personal computers as an increasing number of people booking travel are using a mobile booking engine. Many of us have become addicted to these devices and constantly check them for something new. Mobile devices have become the key method for people to get the latest news, shop for just about anything and even interact with each other.

As the world has become more mobile, it has also become more Global. Travel agency businesses are looking to expand into new markets more than ever. The ability for your mobile booking engine to seamlessly processes cross-border bookings in multiple currencies and languages is key for travel agencies looking to become global retailers. Access to local content can be a significantly important to your success when expanding into new markets, so make sure the technology solution you choose has the content you need to be successful. Even the best technology will be useless without the right content.

‘Mobile First’ should be the philosophy for all development, not just the front end of your mobile booking engine but also the administration section console. Being completely mobile friendly can be a huge differentiator by allowing Agents as well as Clients to use their tablets, iPads or even phone to book as well as manage bookings. But for those of us who still prefer to speak with a travel agent before making a purchase, don’t throw out your call center application. The mobile booking engine you choose will likely still need to support traditional call center bookings (B2B) as well as directly from the consumer (B2C) as well as B2B2C to serve all potential customers.

With the all the time that people spend using their mobile devices, it’s no wonder that mobile Apps for travel booking solutions have become a popular way for travel agents to interact with their customers. For example, there are airline booking engines that include an optional Air Mobile App as an optional “add-on”. These state of the art mobile apps take full advantage of the powerful administrative features that the booking engine offers combined with the ease and mobility a of using a smart phone or tablet. Or for those looking to simply enhance or update their website so it is more compatible with customers using a Smart Phone or Tablet, today’s innovative responsive technology can automatically adjust the layout of the online booking engine display based on the type of device being used to access the website.

Finding a mobile booking engine with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.

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Increase Sales with a Mobile Booking Engine

Increase Sales with a Mobile Booking Engine

It should come as no surprise that nearly every facet of the travel industry continues to focus on adding marketing and sales resources to their e-commerce solutions. As more and more people rely on the internet for purchasing just about everything from retail merchandise to personal services, consumers are turning to the internet to research and book flights, hotels and even cruise vacations online. Unfortunately many travel companies have had challenges developing an easy to use mobile booking engine that can be accessed using the variety of today’s mobile devices. Many in the travel business continue to use booking applications that were built using legacy technology, which typically doesn’t permit them to simply add new content or make minor changes to their User Interface.

The architecture of these old Legacy systems are built on are typically not at all like that used for today’s flexible applications. The business rules and policies defined for many Legacy systems are often hardcoded and use predefined, inflexible process flows which make any customization or adaptation with Internet-based applications difficult or sometimes just impossible. And if the amount work required isn’t enough of a deterrent, companies ready to make the investment to upgrade have found it increasingly difficult to find developers willing or able to work with applications that are written in languages which are no longer widely used in today’s technology. As a result, the Internet revolution and explosion of online commerce has frequently been the driving force behind a company’s decision to switch away from a legacy system.

Travel businesses have been quick to learn that moving sales to E-commerce saves them time and money. An online booking engine is typically the most cost effective way to serve customers today and the innovative technology available helps software solution providers design and develop flexible & fully scalable applications that easily grow with any size business. Some even provide the ability to customize the application to maintain a company’s own unique brand identity.

To serve today’s growing number of consumers using their mobile device to purchase travel products, many companies are building a mobile booking engine. Now, regardless of the type of device a customer uses to access a travel website, applications are available that can automatically adjust the screen layout based on the type of device being used. For those looking to have a dedicated mobile booking App, there are several travel technology companies that can design and develop a custom mobile App for your business. Some offer mobile ready applications as part of their existing Booking Engine while some will develop them independently. Either approach offers consumers the ease and mobility of using a smart phone or tablet.

Finding a mobile booking engine with the right combination of options for your customer can be a critical decision for your business. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.

Mobile Booking Engine – Seamless Approach to Serve The Clients

Mobile Booking Engine - Seamless Approach to Serve The Clients

Today’s mobile phones are not just used for phone calls, they are used to perform a wide variety of everyday tasks. Smart phones are packed with features that include more than the ability to listen to music or take a picture using the built-in camera. Today’s mobile devices can check email, access social media, perform online banking transactions and even get driving directions. The old flip phone from 20 years ago has been replaced with a powerful handheld computer that can do almost anything. And the online revolution over the past decade has helped pave the way for retailers to quickly expand their online retail presence to include these sophisticated handheld mobile devices.

As the processing capabilities of handheld devices improved, we began to see what some refer to as the App explosion. The term “app” was derived by shortening of the term “software application” when designed to specifically run on mobile devices like a smart phone or tablet. Most devices sold today come with pre-installed software such as web browsers for internet access including calendars and email as well as map programs for directions and even apps to purchase music or videos. Travel companies were quick to recognize the potential benefits of mobile technology and have embraced it as part of their product distribution plan. There’s a mobile app for almost everything today and the popularity of the mobile booking engine is changing the way consumers research and book flights.

As a result, online travel agencies began to quickly develop air mobile apps that take advantage of all the benefits an online booking engine offers combined with the ease and mobility of using a smart phone to book a flight. A mobile booking engine is a great way for any travel agent to serve their clients “on the go” or reach a new generation of travelers who exclusively use their smart phones and tablets to research and book their travel.

Travel agency online booking engines with optional air booking mobile apps use cutting edge mobile technology integrated with the most innovative online booking engines available in the market today. Many are designed to support a client’s own unique “Look & Feel” with the headers, footers and style sheets customized for each client to provide a seamless online experience for their customers. Complete private label versions are also available where clients can change the complete layout of their online booking solution.

A mobile booking engine should be designed to automate processes, increase revenues and reduce the time and effort required to complete an online transaction. It can quickly extend the reach of any online travel agency and Live access to airline content is provided to be sure the most up to date availability and pricing is used. A travel agency’s online booking engine should be flexible as well as scalable and so should their technology partner. Finding the right mobile booking engine for your online travel business will play an important role in determining your online success. Finding the right technology partner may be even more important.

Online Booking Engines Need To Be Mobile Ready

Online Booking Engines Need To Be Mobile Ready

It’s no secret that today’s consumer uses their smart phone for just about everything and it’s estimated that within the next two years there will be over 8 billion handheld, mobile ready devices in use globally. The availability of mobile applications has undoubtedly helped transform the frequency and manner these devices are used. The variety of different mobile ready technology, app stores and high speed internet connections available today have only helped increase consumer use of mobile devices. Whether making their own travel arrangements or purchasing groceries, it seems like consumers can and do buy just about anything online today.

The move to mobile by consumers is forcing many companies to consider a mobile strategy for their business while maintaining their traditional brick & mortar operation and online business via their website. However, there are different ways to approach developing a mobile web presence to consider. Some choose to use responsive technology when designing their mobile booking engine, while others may decide to use a dedicated Mobile App for their business.

There are several factors to consider when evaluating whether to use mobile ready responsive technology verses a dedicated mobile App. Websites are often designed to be used on large screens that are found on laptop computers and many do not consider how the application will appear to a consumer using a mobile device. Traditional website applications can be difficult to read or navigate through and requiring a consumer to zoom in or resize their screen to use the application. One solution for companies looking for a mobile booking engine is a mobile ready website connected to an online booking engine that is built using innovative responsive technology that automatically adjusts the screen size and layout to fit the type of device being used.

Dedicated mobile Apps are also becoming more popular, allowing an application to be accessed by any device with a web browser. The benefits of a dedicated mobile App can be more than just combining the power and versatility of an online booking engine with the ease and accessibility of a handheld device.

Some of the advantages of using Responsive technology when designing your website include a single application built to run across all devices, regardless of screen size. This can reduce maintenance costs by avoiding the need to maintain several versions of an application while providing a better user experience for your customers. For instance, destination maps may be a critical tool when using a hotel booking engine to research and book a hotel room. These destination map applications are usually image heavy and may require zooming in or resizing the screen. This is another good example of why you should consider a hotel booking engine that built using innovative responsive technology.

To create the best user experience possible, you need to consider that today’s consumer may start researching their travel arrangements using a handheld device but complete their purchase online using a tablet or laptop. Differences in these two approaches provide each with inherent advantages as well as disadvantages. The key to success is finding a technology partner with the solutions that best fit your business.

Is Your Online Travel Booking Engine Mobile?

Mobile booking3

Smart phones are not just for phone calls. They are used for wide variety of tasks which include browsing the internet, text messaging, emails, banking, driving directions and even shopping. Travel companies were quick to recognize the potential benefits of mobile technology and have embraced it as part of their overall product distribution plan. There’s a mobile app for almost everything today and the popularity of airline mobile apps is changing the way consumers research and book flights.

Some of the travel technology solutions available today include an optional air mobile app that takes advantage of all the benefits an online travel agency air booking engine offers combined with the ease and mobility of using a smart phone to book a flight. Some offer mobile applications as an optional “add-on” to an existing airline booking engine while some develop them independently. A mobile booking engine is a great way for any travel agent to serve their existing clients “on the go” or reach a new generation of travelers who exclusively use their smart phones and tablets to research and book their travel.

To get started, you’ll want to begin with the basics like a website that is mobile ready so that customers can find your business quickly and easily online using the device they choose. Next you’ll want to add a mobile booking engine that combines integrated cutting edge technology with the convenience and benefits of an online travel agent booking engine. Many online booking engines are designed to support a client’s own unique “Look & Feel” with the headers, footers and style sheets customized to provide a seamless online experience for customers. Complete private label versions are also available where clients can design the complete layout of their online air booking engine themselves. It all just depend s upon what your requirements and budget are.

Most large online travel agents have built applications that use responsive technology to serve today’s growing number of consumers who use their mobile device to purchase travel products as well as those that switch between devices during the research and booking process. Now, regardless of the type of device a customer uses to access a website, applications built using responsive technology can automatically adjust the screen layout based on the type of device being used.

For those looking to have a dedicated Mobile App, there are several companies designing and developing custom Apps, while other companies offer mobile ready applications as an optional “add-on” to an existing air booking engine. Either approach offers Consumers the ease and mobility of using a smart phone or tablet. Mobile Apps and mobile responsive technology are no longer just available for the big brand names either. Travel software companies can now provide any size travel agency an affordable mobile booking engine built using the latest technology with the powerful tools to they need to compete with any size online travel business.

Finding an online booking solution with the right combination of features for your business can be critical and the key to the success of your online travel business. Finding a technology partner with the right solutions can be just as important.