The hotel industry has been around in one form or another for centuries, long before cruise lines, automobile rentals and airlines. Each of these have played their part in the evolution of the travel industry and the development of today’s travel technology solutions. While airlines were a driving force behind the development of what became today’s Global Distribution Systems or GDSs, hotel reservation software has been quick to see the value of rich content and links to media files to help distinguish one hotel property from another. As the saying goes, a picture is worth a thousand words.
A travel booking engine should be designed to automate processes and reduce time and effort required to complete a reservation. Online Business to Business (B2B) as well as Business to Consumer (B2C) applications can provide a seamless online experience to Users by customizing the headers, footers and style sheets based on a Client’s specific branding. Complete private label versions are also available where the layout can be changed to meet a Client’s specific requirements. Hotel reservation software should include links to media files & rich content to assist Users with selecting the right hotel property during the shopping process. Travel booking solutions developed with Innovative responsive technology can automatically adjust the screen display size and layout based on the type of device being used, ensuring your business is mobile ready.
A hotel reservation is an important part of most travel plans and access to the right hotel reservation software can play an important role in determining how successful a travel agent is selling hotels. Access to the right content is key, so you’ll want to make sure that the hotel content available will be what your customers look for. You’ll want to make sure you have the right hotels available and at the right price! Develop a relationship with hotels your client’s use a lot and make sure you have access to any special VIP perks that might be available. This can help improve your customers overall experience and make you a star for getting them “special treatment” during their stay.
Another factor to consider is how and at what point in the sales process are hotels offered. Some travel plans start with booking a hotel room and maybe arranging a few other elements around that. Others may start with an airline reservation and then offer the option to add a hotel based on the itinerary booked. There are even packaging modules that use Cruise as the base transaction and then add other travel products like airline and hotel reservations around the cruise to create a unique packaged cruise vacation. These can either be pre-set packages or built dynamically based on an individual’s specific preferences.
Hotel software can vary greatly with some simply providing the ability to adjust a product’s selling price and others taking things a step further and allowing travel agents to customize and deliver a specific marketing message to their customers. Finding a travel software with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer with the right content can be just as important.