Whether you are looking for a simple home repair or a major purchase for your business, the stress and confusion experienced when researching options for any product or service can be overwhelming. We have all had a similar anxiety ridden experience at some point and with the countless number of flight booking software solutions available in the market today, choosing the right air booking engine for your travel business is no different. First you need to identify what products your clients are looking to book to properly decide what content you’ll need to gain access to. One thing you’ll want to consider may be preferred relationships you may have with an airline or any alliances the airlines may have each other. The seamless services these airline alliances provide passengers go far beyond interline fares or the linking of frequent flyer programs and can significantly enhance your customer’s overall travel experience.
But airlines are not the only sector in the travel industry to benefit from forming alliances. Over the years, many travel agencies have been forced to consolidate with other agencies and/or become a member of one of the large travel agency consortia groups. These groups are able to negotiate the best rates, higher commissions and special offers for their members as well as provide other operational and marketing assistance as part of the overall membership package.
One phenomenon that resulted from agency consolidation was the explosive growth of “home based” agents. As a result, the ability to expand the distribution of an agency’s airfares to “affiliates” of their agency quickly and easily is an important tool for many air consolidators in the market today. Most agency owners still want to maintain their own unique company brand with their customers however, so the ability to easily expand the access of your flight booking software to affiliated agencies while maintaining their individual brand identity can be crucial.
With so many airfares and so many agencies forming alliances, the ability for flight booking software to simultaneously search multiple content sources for the best airfare can be a competitive advantage. In today’s constantly changing market, travel agencies need the flexibility to control a product’s selling price to maintain a competitive edge. Today’s travel agency flight reservation systems come with features that allow the selling price to be adjusted based on an extensive range of criteria including by airline, booking date, travel date and class of service. Some even allow you to make adjustments based on the distribution channel used to make the booking.
Some flight booking software has even kept pace with the consumer trend to use mobile devices to research and book airline tickets. “Mobile friendly” airline booking engines are available that automatically adjust the screen size and layout based on the type of device being used.
The time you invest in identifying your product requirements and researching the different options available to you will be time well spent. Finding flight booking software with the right combination of options for your business can be a critical decision for your business. Finding a technology partner that will help you reach today’s mobile consumer can be just as important.