Find The Right Hotel to Fulfill Your Needs with Hotel Booking Engine

Find The Right Hotel to Fulfill Your Needs with Hotel Booking Engine

Whether you are travelling for business or pleasure, one of the most important aspects of your travel arrangements will be your hotel accommodations. Unless you know the exact hotel property you want to stay at, this is one part of your travel arrangements when booking with an experienced travel agent can really work in your favor. Many Travel agents know the different hotel properties within a given city and can recommend the right hotel to meet your needs. Some travel agents may have access to special offers or deals and in many cases can get you that special VIP treatment that will make your stay so much more enjoyable. Many of today’s travel agency websites include a hotel booking engine option, allowing their customers to take advantage of all the benefits that booking with a travel agent combined with the ease and accessibility of a using a fully mobile online hotel reservation system.

Savvy travelers recognize that booking with a travel agent may be the key to getting a special rate on a hotel room and possible room upgrade or that special V.I.P. treatment during their stay. The right online hotel booking engine can help your travel agency automate processes, increase revenues and reduce time and effort required for your customers to complete a hotel booking. There are several ways to access hotel content including Global Distribution Systems (aka: GDSs) as well as large hotel aggregators with hotel reservation system interfaces of their own. Finding the content source that is right for your business is an important first step.

Distinguishing your business from the other online travel websites and maintaining your individual brand identity is another consideration. Today’s online booking engines can provide a seamless online experience for customers by using your company header, footer and even colors and fonts to protect your brand identity. Complete private label versions are also supported where the layout can be changed to meet a client’s specific requirements.

Booking with a travel agent is easy when using an online hotel booking engine designed with the capability to search rates and availability at multiple properties in a given location. Detailed hotel and room pictures as well as descriptions of services and amenities are all important pieces of information to include to help decide which is the best hotel selection for a specific customer.

A flexible, online hotel reservation system can allow any size travel agent to compete with the largest online travel agencies while still providing customers the personalized service that booking with a travel agent can offer. Booking with a travel agent makes more sense than ever before and finding one that uses an online booking engine that allows customers to research and book the right hotel room quickly and securely is the key to success.

Whether your customer books directly with a travel agent -or- they prefer to shop and book online using your website, making online hotel bookings easy will allow your travel business to serve them quickly and easily. Finding the right travel technology solution for your travel business is important, finding the right technology partner can be even more important.

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Drive Hotel Booking Through Innovation

Drive Hotel Booking Through Innovation

Travel Technology providers were one of the pioneers in online commerce and a critical factor to the success of today’s online travel business worldwide. The most innovative and comprehensive online travel solutions available in the market today evolved through years of collaboration with travel agents and travel suppliers. Engaging all of the parties involved in the selling process during an application’s design phase and using innovative, state of the art technology are key when developing the best online booking solutions.

For example, a hotel reservation system should be designed to automate processes and reduce time and effort required to research and complete a hotel booking. It should provide live, up to date pricing and availability using live connections where ever possible. And with so many hotel options available, both travel agents and consumers appreciate solutions that include links to media files & rich content to them assist with selecting the right hotel property during the shopping process. The ability to search for a hotel by geographic area and points of interest will help narrow the search and ensure they are where they need to be. Having easy access to hotel amenities included such as complimentary breakfast or WiFi access can be key factors when choosing a hotel property. Room size and bedding options available may be an important consideration when making arrangements for more than one traveler.

And in today’s mobile world, a hotel booking engine needs to be mobile ready. Look for applications that use innovative responsive technology that automatically adjusts the screen display layout based on the type of device being used. Expand your sales network with features that allow you to quickly add affiliate Users or websites and the ability to easily customize the look and feel for each including headers, footers, style sheets, email addresses & company name. Access to local content as well as multi language and multi currency capability are additional factors to consider if you plan to expand your business into ethnic or international markets.

The hotel reservation system you use needs to allow you to manage your online hotel bookings with full payment capability and support of cancelation policies. It should have the content your customers are looking for at a competitive price. Look a booking engine with easy to use administrative features such as Profile Management and Preferences Management that provide you the ability to turn on/off these features yourself as oppose to paying someone to do it for you.

Reporting capabilities to track your business are also critical features to look for when shopping for a hotel booking engine. Booking statistics are important tools when measuring your business compared to previous periods, but quick and easy access to information like search statistics and “Look to Book” ratios can help you identify trends and potential issues before it’s too late to make adjustments or change course.

The hotel reservation system you choose should be fast, responsive and provide the relevant content your customers are looking for while driving efficiencies through innovation. It’s just a matter of finding the right technology partner to make this happen.

Why it’s Important to Drive More Hotel Bookings

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There are several great reasons to include hotel reservation system as part of your travel agency’s overall selling platform. While some of the more obvious reasons such as the positive impact ancillary commissions for hotel bookings can have to your bottom line can be quite compelling by itself, there are several benefits to incorporating a hotel booking engine into your sales process that you may have never thought about.

Think for a minute how much competition there is out there ready to serve your Clients and take their travel dollars. There are countless airline websites, hotel websites and Online Travel Agencies (OTAs) dominating the market to name just a few. All these different players compete for your clients’ travel dollars using various channels and special offers with many providing “one stop shopping” to serve a customer’s complete travel needs. The service and convenience that using a single source for all travel has become so widespread and popular that many customers now anticipate this “total service” from their travel agent. If your travel agent software falls short and does not include access to a hotel reservation system to help you provide your clients with everything they’ll need on their trip, you may risk loosing their business altogether to a competing travel agent or online travel agency that does.

Maintaining the loyalty of your customers will also have a significant positive impact on the success of your business. With so many players competing for travel dollars, strengthening your relationship with customers and creating strong customer loyalty is more important to your business than ever. General wisdom tells us that it will cost you a lot more to acquire a new customer than to maintain a current customer. Keeping your customers happy and serving all their travel needs such as providing them with access to an online hotel booking engine could be key to your success in maintaining their loyalty.

The risk of loosing a customer to a large online channel can also be countered by the unique service and expertise that only working with an experienced travel agent can bring. Maintaining a close relationship with your Client’s and offering the “special personal touch” that only a trusted, “live” travel agent can provide is an excellent way to compete with the giant Online Travel Agencies (OTAs) and reduce your risk of loosing customers to them.

A professional travel agent often knows how to ensure their clients get special VIP treatment upon arrival and can be a valuable resource when finding the right accommodations at the right price. They often have special reduced pricing with specific hotel properties and/or access to unique amenities upon your client’s arrival which are not offered or available to the “average” guest. Working this type of VIP service angle can often help you provide that personal touch and improve your clients’ overall travel experience. A hotel booking engine that allows you to easily highlight or promote when or where special offers are available can be critical to offering special deals to your clients as well.

Finding the right hotel reservation system can be an important decision for your business, finding the right technology partner to work with can be even more important.

Consider A New Hotel Booking Engine for The New Year

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The Holiday season is the time of year when we look back at all that has happened during the past year. We consider the high points along with the low points as we reminisce about our success and perhaps moan about where we might have fallen short or experienced failure. It is also the time of the year when we make those new year resolutions to improve ourselves and our personal lives. We sign up for Gym memberships to get ourselves in better physical shape, enroll in educational courses to learn a new language or how to cook that perfect meal. Some even take the opportunity to reorganize or redecorate their surroundings while taking down the holiday decorations. The new year provides a sense of a fresh start and is a great time to get things in order and make those some changes to improve our personal lives.

It is also a perfect time to evaluate the way you conduct business and see what improvements can be made there. Is your business operating as efficiently as it could? Are you offering the products and services that your clients are looking for? Has your technology kept pace with your competitors?

First consider whether you are offering to help your clients make all their travel arrangements. If you are selling your client an airline ticket for a quick business trip or a week’s long vacation, chances are they are going to need to book a hotel as well. So, access to a hotel reservation system is something you may want to be sure to consider. Check if it includes access to links to media files & rich content to assist with selecting the right hotel property during the shopping process. Make sure the can the application be customized to match the “look and feel” of your company’s branding.

Then check to see if you are serving your customers via the channels they prefer. For today’s customer on the go, a mobile ready hotel booking engine is an option you may want to include. Many consumers use different devices as they research and eventually purchase products online. For instance, many start their initial research using their smartphone, but switch to a Laptop to complete the purchase. Others will choose to use their handheld device exclusively. Either way, the hotel reservation system you use needs to be ready to serve these customers on the device they choose.

And lastly, you will not want to overlook how the hotel booking engine you are using has kept pace with the latest developments in technology and allows you to easily expand your business.

If you plan to participate in the Global Marketplace, you’ll need a hotel booking engine that can easily handle multiple currencies as well as multiple languages. Look for “state of the art” applications that are flexible & fully scalable and will easily grow with your business.

Identifying a hotel reservation system with right combination of content and product features for your hotel booking engine can be a critical decision for your travel business, finding the right technology partner can be just as important.