Mobile Clients Require A Mobile Booking Engine

Mobile Clients Require A Mobile Booking Engine

Do you remember the days before mobile phones and handheld devices became part of everyday life? One can almost wonder how anyone survived without them. But like most innovations, they quickly became part of our everyday life and eventually the innovative became the norm. Take a good look around you right now and you’ll probably see someone looking at their smartphone, checking their email, social media page or sending a text. Today’s mobile devices have become an integral part of our culture and the use of handheld devices is now much higher than personal computers as an increasing number of people booking travel are using a mobile booking engine. Many of us have become addicted to these devices and constantly check them for something new. Mobile devices have become the key method for people to get the latest news, shop for just about anything and even interact with each other.

As the world has become more mobile, it has also become more Global. Travel agency businesses are looking to expand into new markets more than ever. The ability for your mobile booking engine to seamlessly processes cross-border bookings in multiple currencies and languages is key for travel agencies looking to become global retailers. Access to local content can be a significantly important to your success when expanding into new markets, so make sure the technology solution you choose has the content you need to be successful. Even the best technology will be useless without the right content.

‘Mobile First’ should be the philosophy for all development, not just the front end of your mobile booking engine but also the administration section console. Being completely mobile friendly can be a huge differentiator by allowing Agents as well as Clients to use their tablets, iPads or even phone to book as well as manage bookings. But for those of us who still prefer to speak with a travel agent before making a purchase, don’t throw out your call center application. The mobile booking engine you choose will likely still need to support traditional call center bookings (B2B) as well as directly from the consumer (B2C) as well as B2B2C to serve all potential customers.

With the all the time that people spend using their mobile devices, it’s no wonder that mobile Apps for travel booking solutions have become a popular way for travel agents to interact with their customers. For example, there are airline booking engines that include an optional Air Mobile App as an optional “add-on”. These state of the art mobile apps take full advantage of the powerful administrative features that the booking engine offers combined with the ease and mobility a of using a smart phone or tablet. Or for those looking to simply enhance or update their website so it is more compatible with customers using a Smart Phone or Tablet, today’s innovative responsive technology can automatically adjust the layout of the online booking engine display based on the type of device being used to access the website.

Finding a mobile booking engine with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.


Increase Sales with a Mobile Booking Engine

Increase Sales with a Mobile Booking Engine

It should come as no surprise that nearly every facet of the travel industry continues to focus on adding marketing and sales resources to their e-commerce solutions. As more and more people rely on the internet for purchasing just about everything from retail merchandise to personal services, consumers are turning to the internet to research and book flights, hotels and even cruise vacations online. Unfortunately many travel companies have had challenges developing an easy to use mobile booking engine that can be accessed using the variety of today’s mobile devices. Many in the travel business continue to use booking applications that were built using legacy technology, which typically doesn’t permit them to simply add new content or make minor changes to their User Interface.

The architecture of these old Legacy systems are built on are typically not at all like that used for today’s flexible applications. The business rules and policies defined for many Legacy systems are often hardcoded and use predefined, inflexible process flows which make any customization or adaptation with Internet-based applications difficult or sometimes just impossible. And if the amount work required isn’t enough of a deterrent, companies ready to make the investment to upgrade have found it increasingly difficult to find developers willing or able to work with applications that are written in languages which are no longer widely used in today’s technology. As a result, the Internet revolution and explosion of online commerce has frequently been the driving force behind a company’s decision to switch away from a legacy system.

Travel businesses have been quick to learn that moving sales to E-commerce saves them time and money. An online booking engine is typically the most cost effective way to serve customers today and the innovative technology available helps software solution providers design and develop flexible & fully scalable applications that easily grow with any size business. Some even provide the ability to customize the application to maintain a company’s own unique brand identity.

To serve today’s growing number of consumers using their mobile device to purchase travel products, many companies are building a mobile booking engine. Now, regardless of the type of device a customer uses to access a travel website, applications are available that can automatically adjust the screen layout based on the type of device being used. For those looking to have a dedicated mobile booking App, there are several travel technology companies that can design and develop a custom mobile App for your business. Some offer mobile ready applications as part of their existing Booking Engine while some will develop them independently. Either approach offers consumers the ease and mobility of using a smart phone or tablet.

Finding a mobile booking engine with the right combination of options for your customer can be a critical decision for your business. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.

Mobile Booking Engine – Seamless Approach to Serve The Clients

Mobile Booking Engine - Seamless Approach to Serve The Clients

Today’s mobile phones are not just used for phone calls, they are used to perform a wide variety of everyday tasks. Smart phones are packed with features that include more than the ability to listen to music or take a picture using the built-in camera. Today’s mobile devices can check email, access social media, perform online banking transactions and even get driving directions. The old flip phone from 20 years ago has been replaced with a powerful handheld computer that can do almost anything. And the online revolution over the past decade has helped pave the way for retailers to quickly expand their online retail presence to include these sophisticated handheld mobile devices.

As the processing capabilities of handheld devices improved, we began to see what some refer to as the App explosion. The term “app” was derived by shortening of the term “software application” when designed to specifically run on mobile devices like a smart phone or tablet. Most devices sold today come with pre-installed software such as web browsers for internet access including calendars and email as well as map programs for directions and even apps to purchase music or videos. Travel companies were quick to recognize the potential benefits of mobile technology and have embraced it as part of their product distribution plan. There’s a mobile app for almost everything today and the popularity of the mobile booking engine is changing the way consumers research and book flights.

As a result, online travel agencies began to quickly develop air mobile apps that take advantage of all the benefits an online booking engine offers combined with the ease and mobility of using a smart phone to book a flight. A mobile booking engine is a great way for any travel agent to serve their clients “on the go” or reach a new generation of travelers who exclusively use their smart phones and tablets to research and book their travel.

Travel agency online booking engines with optional air booking mobile apps use cutting edge mobile technology integrated with the most innovative online booking engines available in the market today. Many are designed to support a client’s own unique “Look & Feel” with the headers, footers and style sheets customized for each client to provide a seamless online experience for their customers. Complete private label versions are also available where clients can change the complete layout of their online booking solution.

A mobile booking engine should be designed to automate processes, increase revenues and reduce the time and effort required to complete an online transaction. It can quickly extend the reach of any online travel agency and Live access to airline content is provided to be sure the most up to date availability and pricing is used. A travel agency’s online booking engine should be flexible as well as scalable and so should their technology partner. Finding the right mobile booking engine for your online travel business will play an important role in determining your online success. Finding the right technology partner may be even more important.

Online Booking Engines Need To Be Mobile Ready

Online Booking Engines Need To Be Mobile Ready

It’s no secret that today’s consumer uses their smart phone for just about everything and it’s estimated that within the next two years there will be over 8 billion handheld, mobile ready devices in use globally. The availability of mobile applications has undoubtedly helped transform the frequency and manner these devices are used. The variety of different mobile ready technology, app stores and high speed internet connections available today have only helped increase consumer use of mobile devices. Whether making their own travel arrangements or purchasing groceries, it seems like consumers can and do buy just about anything online today.

The move to mobile by consumers is forcing many companies to consider a mobile strategy for their business while maintaining their traditional brick & mortar operation and online business via their website. However, there are different ways to approach developing a mobile web presence to consider. Some choose to use responsive technology when designing their mobile booking engine, while others may decide to use a dedicated Mobile App for their business.

There are several factors to consider when evaluating whether to use mobile ready responsive technology verses a dedicated mobile App. Websites are often designed to be used on large screens that are found on laptop computers and many do not consider how the application will appear to a consumer using a mobile device. Traditional website applications can be difficult to read or navigate through and requiring a consumer to zoom in or resize their screen to use the application. One solution for companies looking for a mobile booking engine is a mobile ready website connected to an online booking engine that is built using innovative responsive technology that automatically adjusts the screen size and layout to fit the type of device being used.

Dedicated mobile Apps are also becoming more popular, allowing an application to be accessed by any device with a web browser. The benefits of a dedicated mobile App can be more than just combining the power and versatility of an online booking engine with the ease and accessibility of a handheld device.

Some of the advantages of using Responsive technology when designing your website include a single application built to run across all devices, regardless of screen size. This can reduce maintenance costs by avoiding the need to maintain several versions of an application while providing a better user experience for your customers. For instance, destination maps may be a critical tool when using a hotel booking engine to research and book a hotel room. These destination map applications are usually image heavy and may require zooming in or resizing the screen. This is another good example of why you should consider a hotel booking engine that built using innovative responsive technology.

To create the best user experience possible, you need to consider that today’s consumer may start researching their travel arrangements using a handheld device but complete their purchase online using a tablet or laptop. Differences in these two approaches provide each with inherent advantages as well as disadvantages. The key to success is finding a technology partner with the solutions that best fit your business.

Take Your Booking Engine Mobile


The skyrocketing use of mobile devices makes mobile technology definitely something every business owner should be aware of and an important part of any business plan to attract and serve customers. For those running a small to medium size travel business, it is always a good idea to learn what your competitors are doing with technology and see if something similar might work for you.

Your technology plan needs to include more than a basic mobile ready website so that customers can find your business quickly and easily online. It has taken a while, but many small businesses are finally realizing the potential of mobile ready technology to gain more customers and increase sales. Taking your travel business mobile can help you quickly grow and compete in today’s online marketplace.

As Millennials become the largest segment of consumers, you need to make sure your online travel business is ready to serve this generation’s travel needs with a mobile booking engine. While there are no precise dates for when this contingent of the population starts or ends, demographers typically use the early 1980s as starting birth years and ending birth years ranging from the mid-1990s to early 2000s for the group. This is the generation that grew up with laptop computers, cellphones and helped fuel the explosion of the use of smart phones globally. They are quick to embrace new technology and make the majority of their purchases online. So when it comes to technology, especially online technology, you need to be open to learning something new every single day, or you will quickly find your online travel business on the shelf with the old 8 track player.

To prevent this, one topic that needs to be center on your radar is Mobile. As you research the mobile booking engine options available, you should consider that more businesses will be offering their services online in 2017 than ever before, ensuring that mobile is here to stay. The benefits of flexibility and easy use help improve the customer engagement in a way you’re your Millennial customers desire. A business with a strong mobile strategy understands how a mobile ready technology can increase sales while improving customer engagement and loyalty. When you combine these factors for growth, your business is sure to benefit.

You’ll need an online booking engine that includes the powerful tools you’ll need to run your business including the ability to quickly adjust a product’s selling prices or include a value add offers. A mobile booking engine can help your travel business take full advantage of the access to content and powerful features that an online booking engine offers, combined with the ease and mobility of a handheld device. This can clearly make the difference when it comes to serving the Millennial population who use their handheld devices for just about everything. Finding an online booking solution with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.

Competing in Today’s Mobile World


The internet has changed the way that the world shops for everything from personal items to travel. The fact that consumers can easily shop online provides retailers with the opportunity to sell whatever products or services they offer anytime of the day, any day of the week. An online retailer virtually never has to close.

It is estimated that one of every three adults will be what are referred to as Millennials by the year 2020. This is generation grew up constantly connected online and is by far the largest users of social media and mobile technology today.

As a results, today’s travel software must be designed to provide the flexibility to serve consumers when and how they choose. It should protect your brand identity and provide you with the tools you will need to properly manage your online business. You’ll want to look for a mobile booking engine to allow your travel business to serve customers via multiple channels or devices. While the traditional Business to Business applications will still work for those consumers who like to speak with a travel agent to discuss and book their travel arrangements, many of today’s consumers prefer shopping online.

Millennials grew up interacting with each other via text messages and email as well as social media giants like Facebook and Twitter. They not only use today’s mobile technology to interact with each other socially, but they also use their handheld devices to make a significant number of purchases online.

For this group, you’ll want an easy to use Business to Consumer (B2C) online reservation system that includes a mobile booking engine. All signs indicate that the general population will increasingly use their smart phones as more and more people become connected via their handheld devices. Mobile technology is becoming increasingly important for any business looking to reach today’s consumer.

Some consumers prefer to use various different devices to research and eventually purchase products online. For instance, some may start their initial research using a handheld device, but switch to a Laptop to complete the purchase. Others will choose to use their handheld device exclusively and will need access to a mobile booking engine in order for them to complete their purchase. Your business needs to be ready to serve these customers when they are ready regardless of the time of day and your application must be accessible via the device they choose to use.

A mobile booking engine takes full advantage of access, content and powerful features that an online booking engine offers and combines this with the ease and mobility that using a handheld device provides. It can clearly make the difference when it comes to serving the increasing population “addicted” to their handheld devices which they use for just about everything. Finding an online booking solution with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.

Can One Type Of Booking Solution Serve All Customers?

All online booking engines are not created equal. Today’s online booking solution needs to be a mobile booking engine with flexibility in how business rules are applied and where content is sourced. It is also becoming increasingly important for many successful online retailers to have greater control in customizing their travel booking engine’s user interface and overall branding.

Let’s face it, the internet is full of websites with online booking solutions, many of which look the same and access the same exact content as the others. So how can your travel agency compete and succeed in the crowded online travel marketplace? One way is by offering something different or extra to your customers and incorporating that distinguishing factor into your overall branding.

Online travel booking engines are designed to reduce the time and effort required to complete a booking by automating much of the process. Many of the air booking engines available in the market today offer live access to airline pricing and availability to be sure the most up to date information is used as well as live booking capability to book an airline seat on the spot. However, finding an affordable booking solution that protects your businesses unique brand identity can be a challenge.

The typical “out of the box” online booking engine provides some minimal capability for customization or branding. Some offer the ability to change booking engine elements like headers, footers or even the colors and font used. Others provide the ability change certain features in the template such as adding a customer or membership number, an additional phone field or even a promotional code input box depending upon your specific business needs. Complete private label versions are also available where you can design the complete layout of the booking engine to meet your specific requirements.

There are even XML Booking Engine options for those business owners who want to completely control their own User Interface while taking advantage of the powerful business logic and connections to multiple content sources that an established online booking engine can provide. More than just a “Live connection”, an XML Booking Engine can help your business take full advantage of powerful administrative features such as the ability to easily mark up or mark down selling fares and include “value add” offers in the display.

Robust reporting capabilities that can help you easily track and analyze your business are often available. And some XML Booking Engines offer the ability to simultaneously search multiple content sources for the best airfare. There are even a few that can serve as a tool for clients to integrate their own negotiated airfares into some of the most popular online meta search engines. And remember to consider a mobile booking engine so that no matter what device your customers use to research and eventually book their travel plans, your booking engine will be available and ready to help you serve them.

A little research will go a long way when you’re looking for the best booking solution to serve all your customers.