It should come as no surprise that nearly every facet of the travel industry continues to focus on adding marketing and sales resources to their e-commerce solutions. As more and more people rely on the internet for purchasing just about everything from retail merchandise to personal services, consumers are turning to the internet to research and book flights, hotels and even cruise vacations online. Unfortunately many travel companies have had challenges developing an easy to use mobile booking engine that can be accessed using the variety of today’s mobile devices. Many in the travel business continue to use booking applications that were built using legacy technology, which typically doesn’t permit them to simply add new content or make minor changes to their User Interface.
The architecture of these old Legacy systems are built on are typically not at all like that used for today’s flexible applications. The business rules and policies defined for many Legacy systems are often hardcoded and use predefined, inflexible process flows which make any customization or adaptation with Internet-based applications difficult or sometimes just impossible. And if the amount work required isn’t enough of a deterrent, companies ready to make the investment to upgrade have found it increasingly difficult to find developers willing or able to work with applications that are written in languages which are no longer widely used in today’s technology. As a result, the Internet revolution and explosion of online commerce has frequently been the driving force behind a company’s decision to switch away from a legacy system.
Travel businesses have been quick to learn that moving sales to E-commerce saves them time and money. An online booking engine is typically the most cost effective way to serve customers today and the innovative technology available helps software solution providers design and develop flexible & fully scalable applications that easily grow with any size business. Some even provide the ability to customize the application to maintain a company’s own unique brand identity.
To serve today’s growing number of consumers using their mobile device to purchase travel products, many companies are building a mobile booking engine. Now, regardless of the type of device a customer uses to access a travel website, applications are available that can automatically adjust the screen layout based on the type of device being used. For those looking to have a dedicated mobile booking App, there are several travel technology companies that can design and develop a custom mobile App for your business. Some offer mobile ready applications as part of their existing Booking Engine while some will develop them independently. Either approach offers consumers the ease and mobility of using a smart phone or tablet.
Finding a mobile booking engine with the right combination of options for your customer can be a critical decision for your business. Finding a technology partner that will help you reach today’s mobile consumer where and how they shop for travel can be just as important.