Today’s travel booking solutions have been designed to automate the sale of multiple travel products and service multiple selling channels. Booking Engines need to be able to serve customers using traditional Business to Business (B2B) tools as well as Business to Consumer (B2C) for those customers who prefer to shop online. These Web based applications are designed to automate processes, increase revenues and reduce time and effort required to complete travel related booking. Many of these online Booking Engine are hosted by a technology provider, however they can be easily customized to maintain a Client’s brand identity and provide a seamless online experience for the end user whether a travel agent or consumer. There are even mobile friendly online booking engines uses innovative responsive technology to optimize the presentation and display for various devices, screen sizes and resolution.
As the world seems to become little smaller and the online marketplace opens up new opportunities internationally, many travel technology providers are designing applications with the flexibility to meet the unique requirements of specific markets. These unique market requirements can vary and include specific requirements such as what information and pricing details are required to be included in the actual display, specific supplier content for the market or the ability to easily handle multiple currencies as well as multiple languages. If you are looking to expand your travel business internationally, you’ll want to consider a travel technology partner familiar with the unique requirements and supplier constraints that many international markets bring. Some have successfully launched their product in many of these markets by working closely with Customers and Suppliers to “localize” the product as well as integrate local content sources such as direct connections with Regional General Sales Agents for cruise lines. These “state of the art” travel booking solutions deliver flexible & fully scalable applications that allow our travel agents to easily grow their business and expand into new markets while maintaining their own unique brand identity.
To serve today’s growing number of consumers using their mobile device to purchase travel products, some travel technology companies are building mobile ready travel booking solutions. Now, regardless of the type of device an agent or consumer uses, solutions are available that will automatically adjust the screen size and layout based on the type of device being used to access the booking engine. Some offer mobile ready applications as part of their existing Booking Engine while some will develop them independently. For example, those travel sellers who prefer to have a dedicated mobile booking App, there are several travel technology companies that can design and develop a custom mobile App for this. Either approach offers consumers the ease and mobility of using a smart phone or tablet
Choosing a travel technology solution with the right combination of options for your business can be a critical decision in determining your overall success. Finding a technology partner that will help you reach today’s mobile consumer with the travel content they are looking for can be just as important.