Drive Hotel Booking Through Innovation

Drive Hotel Booking Through Innovation

Travel Technology providers were one of the pioneers in online commerce and a critical factor to the success of today’s online travel business worldwide. The most innovative and comprehensive online travel solutions available in the market today evolved through years of collaboration with travel agents and travel suppliers. Engaging all of the parties involved in the selling process during an application’s design phase and using innovative, state of the art technology are key when developing the best online booking solutions.

For example, a hotel reservation system should be designed to automate processes and reduce time and effort required to research and complete a hotel booking. It should provide live, up to date pricing and availability using live connections where ever possible. And with so many hotel options available, both travel agents and consumers appreciate solutions that include links to media files & rich content to them assist with selecting the right hotel property during the shopping process. The ability to search for a hotel by geographic area and points of interest will help narrow the search and ensure they are where they need to be. Having easy access to hotel amenities included such as complimentary breakfast or WiFi access can be key factors when choosing a hotel property. Room size and bedding options available may be an important consideration when making arrangements for more than one traveler.

And in today’s mobile world, a hotel booking engine needs to be mobile ready. Look for applications that use innovative responsive technology that automatically adjusts the screen display layout based on the type of device being used. Expand your sales network with features that allow you to quickly add affiliate Users or websites and the ability to easily customize the look and feel for each including headers, footers, style sheets, email addresses & company name. Access to local content as well as multi language and multi currency capability are additional factors to consider if you plan to expand your business into ethnic or international markets.

The hotel reservation system you use needs to allow you to manage your online hotel bookings with full payment capability and support of cancelation policies. It should have the content your customers are looking for at a competitive price. Look a booking engine with easy to use administrative features such as Profile Management and Preferences Management that provide you the ability to turn on/off these features yourself as oppose to paying someone to do it for you.

Reporting capabilities to track your business are also critical features to look for when shopping for a hotel booking engine. Booking statistics are important tools when measuring your business compared to previous periods, but quick and easy access to information like search statistics and “Look to Book” ratios can help you identify trends and potential issues before it’s too late to make adjustments or change course.

The hotel reservation system you choose should be fast, responsive and provide the relevant content your customers are looking for while driving efficiencies through innovation. It’s just a matter of finding the right technology partner to make this happen.

Advertisements

Driving Efficiencies Through Innovation

Driving Efficiencies Through Innovation

The innovative technology that is available today has made us all more efficient in so many ways. Smart phones allow us to have telephone conversations from just about anywhere and we are all just a few clicks away from checking our email or social media. Not sure how to get somewhere? Check your smart phone for directions. And today you can purchase just about anything right from your phone as retailers become increasingly focused on mobile ready technology.

There’s a wide range travel technology available today depending upon your specific needs. Everything from easy to use “out of the box” solutions for those just getting started to unique custom business solutions designed to specifically meet the needs of your business are available. There are even “out of the box:” solutions that can be easily customized to support your own unique brand identity. These solutions can be valuable features for online travel agencies looking to build and protect their brand.

In today’s mobile world, travel technology solutions need to have a User experience designed to maximize sales while making the research and booking of travel arrangements easy. Efficiencies in the way that a travel agent interacts with their customers can help save the time it takes them to create a travel related booking and increase an agent’s overall sales volume. For example, having the right special offers in place and being able to quickly identify them right in the availability display can be just as important as the ability to easily adjust a product selling price in today’s competitive online environment. Many of today’s online booking engines include powerful business rules features that allow business owners the flexibility to easily pre-define price adjustments and “value add” offers using wide variety of filters including type of service, supplier, travel dates and booking channel to name just a few.

Travel technology should provide your business access to all booking channels. This includes traditional business-to-business (B2B) as well as business-to-consumer (B2C) and even business-to-business-to-consumer (B2B2C). For those looking to expand their sales network to include home based agents, the ability to extend the use of the online booking engine to these groups will allow you to expand the reach of your sales network. Mobile ready applications are another key feature to look for.

Innovative travel technology solutions that quickly and easily combine travel components such as Cruise + Air + Hotel together to create Custom Packages have become increasingly important as travel agents look to create unique packaged offers to their consumers. The Dynamic Packaging of components has also become increasingly popular with consumers looking to create their own unique packaged experience. Booking Engines which automatically offer a hotel reservation after an airline reservation is complete not only make the booking process more efficient, but can also help your travel business increase hotel bookings significantly and drive up your overall sales volume.

Finding travel technology that will have your online business driving efficiencies through innovation is important. Finding the right technology partner to help make this happen is the key to success.

 

Collaboration Developing Travel Technology is Key

Collaboration Developing Travel Technology is Key

There are so many online travel technology solutions available in the market today offering so many different product options that finding the right one for your business can often be overwhelming for many. Of course you’ll want to find a solution that accesses the content you are looking with the administrative tools you’ll need to adjust a products selling price or offer a special promotion. Most of the online travel booking engines in the market today come with these basics which can be enough to get you online. But is simply getting your business online enough in today’s crowded marketplace?

A handful of large Online Travel Agencies (OTAs) control a significant portion of the mass market where price is a main driver. These online conglomerates have amassed such “buying power” with travel suppliers that they are able to secure the lowest prices available at the highest commission rates, making them difficult to compete with on price alone. Many have made significant investment in technology and infrastructure to improve their efficiency which has secured their competitive advantage even more.

But there is hope for those looking to compete online with these giants, it’s just a matter of doing your research, developing your strategy and implementing your plan. Quite often, online sales are a driving force behind a company’s decision to change technology. Online sales can save a business both time and money making it the most cost effective method to serve today’s consumer. The innovative travel technology solutions available today allows technology providers to design and develop flexible & fully scalable applications that can easily grow with your business. Many can even provide the ability for you to customize the application templates to maintain your company’s own unique branding. And to serve today’s growing number of consumers who use their mobile device to purchase travel products as well as those that switch between devices during the research and booking process, many are choosing applications that use responsive technology that can automatically adjust the screen layout based on the type of device being used.

Experience has shown that some of the best travel technology solutions are the result of collaboration. Software Developers, Suppliers and Travel Agents all provide valuable input on how to design and develop the ultimate online travel booking engine. Each of these participants in the sales process play an important role and any technology should consider the individual needs of each. This type of collaborative effort can help ensure an online solution that automates processes and increases revenues while it reduces the time and effort required to complete a transaction.

Input and feedback from Suppliers as well as Travel Agents ensures that the technology connecting them meets each of their individual needs as well as identify areas for process improvement more efficiently. For example, Easy to Use applications designed by a specialized team working with travel agent users are able to deliver an online booking engine that reduces the amount of time required to train agents and gets them selling faster. Finding a technology solution with the right combination of options for your business can be critical and the key to the success of your online travel business. Finding a technology partner that uses a collaborative approach can be just as important.

Travel Technology Solutions Can Help Your Business Grow!

Travel Technology Solutions Can Help Your Business Grow

Travel technology continues to evolve at lightning speed and has significantly impacted the way that Suppliers as well as Travel Agents attract and interact with customers. In today’s world, travel technology solutions are a key element to the success of any travel business whether a small to medium size traditional retail agency or one of the large online travel agencies (OTAs) that dominant today’s online travel market.

Many “out of the box” solutions do not have the flexibility needed and are too generic for many businesses. A custom built application can be expensive to develop and maintain putting them “out of reach” for most except for the largest companies. When considering online travel booking engines, look for one that automates processes, has the business rule features you need and is easily customized to support your unique brand identity.

When trying to reach a limited amount of targeted customers, the traditional method of face-to-face meeting at a retail travel agency location or speaking with an agency call center is usually enough and in some cases can help strengthen the relationship an agency has with their customer. A good travel agent does more than just “take travel orders”, they are a resource that can assist with making the right choices for a trip and can often provide access to special deals and amenities. They can help today’s traveler avoid making a disastrous mistake with their travel arrangements and can often help make them feel like a VIP during their trip.

Whether your customers shop online or through a retail travel agency, travel technology plays an important role in their interaction with your business. The best applications provide both Business to Business (B2B) capabilities for retail travel agents and call centers as well as Business to Consumer (B2C) to serve those customers shopping online. But there is more to selling travel on line than having a website, there are travel technology solutions available today that are built using responsive technology. These mobile ready applications automatically adjust their display based on the type of device being used. A critical feature to reach the growing number of consumers addicted their mobile devices.

The right technology solution also plays an important role in setting a business up for future expansion. Whether that be through organic growth, reaching out to a new ethnic markets or expanding into a new geographic region, your travel technology needs to be ready to expand with your business.

Look for applications that are designed to meet the unique requirements of Global Marketplaces and can easily handle multiple currencies as well as multiple languages. However, going global involves a lot more than language or currency since each market can have it’s own requirements and set of local supplier content that is critical to success there. You’ll want to find a global application that has worked closely with customers and suppliers to localize the product including access to that specific local content critical to the market.

Finding travel technology with the right combination of options for your business can be critical to the success of your travel business. Finding a technology partner with solutions to help you reach today’s mobile consumer where and how they shop for travel can be just as important.

Odysseus And The Trojan Horse

Odysseus Solutions

The term Odysseus comes from Greek mythology about the Trojan War between the Greeks and the people of Troy. When the Greeks reached Troy and the Trojan War started, Odysseus played an influential role as a strategist and advisor for the Greeks. According to the legend, Odysseus was the creator of the Trojan Horse, a huge wooden statue of a horse that was supposed to be a gift to the Trojans from the Greeks as they retreated. The Trojans jubilantly accepted the gift, pulled it into the center of the city and started a celebration around it. When nighttime arrived, the Greek warriors who were hiding inside the hollow body of the horse revealed themselves and massacred the Trojans and won the war. Odysseus became a legendary strategist and his “Trojan Horse” soon evolved as a description of a person or thing intended secretly to undermine or bring about the downfall of an enemy or opponent.

Odysseus Solutions is a Miami based Travel Technology Company providing the most comprehensive and innovative online booking solutions available today. By designing unique custom business solutions that are fast, flexible and responsive, Odysseus Solutions helps it’s clients increase sales, open new markets and “win the war” against the competition.

Odysseus Solutions was founded in 2005 to fill the industry need for an online travel booking engine that automates processes and is easily customized to support a client’s unique brand identity. Founder and CEO, Monish Luthra, organized a group of developers, suppliers and travel agents and used a collaborative approach to develop the ultimate travel booking engine. The result was a fully customizable Business to Business (B2B), Business to Consumer (B2C) and Business to Business to Consumer (B2B2C) application that automates processes and increases revenue while it reduces the time and effort required to complete a transaction.

The Odysseus booking engine includes powerful, easy to use tools that help clients manage their business and beat their competitors in the travel marketplace. Odysseus clients are able to quickly adjust a product’s selling price or include special offers right in the availability display with the flexibility to define a rule by a specific market, travel dates, booking dates, suppliers and more.

Odysseus applications are designed to meet the unique requirements of Global Marketplaces and can easily handle multiple currencies as well as multiple languages. However, Odysseus Solutions understands that going global involves a lot more than language or currency and has worked closely with customers and suppliers to localize the product in many markets including access to specific local content critical to the market.

Odysseus is ready to help your business “Win the War” with flexible & fully scalable applications that meet local requirements and combine critical local market content with global content providers. “State of the Art” technology allows Odysseus to design and deliver flexible & fully scalable applications that can easily grow with your business while maintaining your unique brand identity. Odysseus Solutions was all about innovative technology, collaboration and superior service when it started and still is today!

Flexible Technology & Relevant Content Are Key To Success

Flexible Technology and Relevant Content are Key to Success

The travel industry has been riding the e-commerce wave as more and more consumers turn online to research and confirm their travel plans. Keeping pace with consumer purchasing habits and making sure you are ready to serve customers how and when they choose with the relevant content they are looking for is key to success. The travel technology solution you choose for your business needs to be fast, flexible, responsive & relevant for your travel business to succeed.

Fast, easy to use applications should help your business reduce the amount of time it takes an agent or consumer to research and complete a travel booking. Applications should provide quick, live access to supplier content to ensure the most up to date availability and pricing is used.

Today’s travel technology solutions need to be Flexible. With so many competitors offering so many special deals, your online booking solution needs to provide an easy and efficient way for you to manage the various special pricing or value add offers for your business to remain competitive. The application you choose should include the ability to easily define pre-set business rules to help you manage a specific products’ content source as well as adjust a selling price or include any value add offers. And to reach today’s mobile consumer, you’ll want to consider an online application that is “mobile ready” so you can serve these clients regardless of the type of device they choose to use or when they choose to shop. Your travel technology solution also needs the flexibility to be easily customized to support your own brand identity and unique selling style. And if you are looking to expand your reach with affiliated agents, you’ll want a solution that can quickly add affiliate Users and websites, perhaps with the ability to easily customize the look and feel for each.

The application you choose should have a quick response time and supported by a technology partner that is Responsive to your needs. Consider using a travel booking solution that uses a secure, scalable online booking platform designed to meet the demands of suppliers, travel agencies as well as the end user. This will allow your technology to easily expand with your business as it grows. Choosing a technology partner with experienced development and support staff available around the clock can be key when any issues do arise.

And of course, make sure the travel technology and content you make available is Relevant to your customer’s needs and is competitively priced. So availability and pricing should be “LIVE” wherever possible so that you offer the latest information and best price available. The content source you use must include the suppliers and products your customers are looking for. Content relevant to your customer’s needs which is competitively priced will be key to the success of your online business.

Finding a technology solution for your online travel business that is Fast, Flexible, Responsive and Relevant is an important decision for any travel business. Finding the right technology company to partner with can be even more important.